Chief Marketing Officer and Consumer Psychologist with a focus on the Canadian retail and B2B landscape. He specializes in regional market segmentation, bilingual brand adaptation, and competitive analysis against US giants.
Liam has spent over 15 years crafting marketing strategies that resonate specifically with Canadian audiences, distinguishing them from their American counterparts. His expertise lies in identifying the subtle cultural differences between Western Canada, the Maritimes, and Ontario, and applying these insights to pricing, packaging, and advertising campaigns. He is an expert in utilizing StatsCan data to build precise customer profiles and navigating Canada’s strict anti-spam laws (CASL). Liam writes for marketing leaders looking to win local market share by avoiding "one-size-fits-all" tactics and building authentic connections with diverse Canadian communities.